The Grand Opening event at Colwell Motors allows you to walk through the newly refreshed showroom, explore the inventory lot, and meet the team in a welcoming environment.

During the celebration, the Mason City and Clear Lake Chambers of Commerce will participate in the official ribbon-cutting ceremony. It is a great opportunity to experience dealership updates while spending time at an event centered on the local community.

There will be something happening throughout the afternoon for guests of all ages. You can enjoy free food, sign up for prize drawings, and take part in giveaways during the event.

Kids can enjoy face painting and balloon art from Loonie Balloonies, along with bouncy houses from Top Flight Inflatables. The atmosphere is designed to feel fun, relaxed, and easy to enjoy while you spend time with family and friends at the dealership.

A big part of the Grand Opening celebration is the opportunity to explore Ford and Lincoln vehicles side by side at one convenient location near Rockwell, IA. If you are interested in a hardworking truck, a comfortable SUV, or a refined luxury model, you can take your time browsing different options throughout the event.

You can also see Chrysler, Dodge, Jeep, and Ram vehicles available at the same dealership location. Having multiple brands together gives you the opportunity to compare different styles, features, and capabilities during your visit.

While you are here, you can also check out the refreshed customer lounge, upgraded service drive, and newly updated service department. New lounge TVs and the Colwell Commitment wall feature add to the updated feel throughout the dealership.

As part of the Grand Opening event, attendees will receive a 10% off service coupon for a future service visit. It is one more way Colwell Motors is thanking the community for coming out to celebrate.

You can also enter giveaways and prize drawings during the event while spending time getting to know the dealership and its team members.

Colwell Motors of Mason City joined the Colwell family in 2025 under the leadership of Blake Colwell, son of Bill Colwell Jr., founder of Bill Colwell Ford in Hudson, Iowa. That family history brings more than four decades of automotive experience to Mason City and the surrounding area.

The Colwell name has also earned three Ford President’s Award wins in 1999, 2009, and 2011. Today, Colwell Motors continues serving Mason City, Clear Lake, Rockwell, IA, and nearby communities with a large selection of vehicles and a modern dealership experience.